Freedom never felt this good

Terie seeks to empower and liberate women by promoting wire-free bralettes for ladies of all shapes, sizes and skin colour. Made with eco-friendly bamboo material, our sustainable products ensure premium quality and fine craftsmanship.

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READ MY STORY

THE ISSUE

When I was a cabin crew, wearing wired bras in the air was frustrating & restrictive for me. Oh, the discomfort!

THE SPARK

I started shopping around for comfy bralettes, but couldn’t find one that provided sufficient support & comfort without the dreaded underwire. It was that moment that I decided – why not create my own?

THE INSPIRATION

Talk about going wireless — I spoke to women from all walks of life, of every shape, size and skin colour, to better understand their needs.

THE SOLUTION

After rounds of failed attempts and product trials, the amazing Terie bralette is born. =)

MEET TERIE SIM,
FOUNDER & DESIGNER

“With Terie bralettes, I hope to inspire women to live their dreams and keep hustling. With your support, I promise to provide quality inner armours for your everyday life. Keep chasing the dream.” – Terie